Techniques to Enhance your Website’s Conversion Rate
Tons of people go to your website at a regular basis however it is of no use here there is only a little sales. To gain profit you must put in a little effort for working on increasing the conversion rate of your website. Have you heard about marketing audit? this is one of the essential things that you will need to do or perform on your website. Marketing audit is defined as A complete examination of a company’s marketing aspects including the environment, goals, approaches to solving marketing problems and earning marketing opportunities as well as proposing plans that should be acted upon to improve The marketing side of the business.
But of course these are not accomplished if you will first set up a website that is effective.
Let’s get down to the tips in improving your website conversion rate.
Use the F Layout In Designing your Website
majority of the readers on website pages scan for information with the shape like that of the letter f. Use the f pattern in placing your call to action as this will be easily read by your visitors, so place these words on the upper left corner to the upper right corner of the page and ask the page further progresses to the bottom, use fewer words In which most of the call to action words concentrate on the left side of the page because it is already proven that putting words on the right side will not be given much attention. Placing powerful call to action words on the upper right corner of the page will make it more noticeable.
Make your Website User Friendly
One thing is common on websites that are difficult to use, people will never stick around and they won’t make purchases. For your website to be easy do an effective marketing audit and find if it is easy enough for anyone no matter the age or the educational accomplishments. Do a systematic marketing audit on the information of your website like the accessibility of information about the company, product reviews, specificity about the product and services more importantly, the shopping cart should be very easy to use So that the customers will make easy purchases as it is the purpose of the website. It is a huge no-no to make them uncomfortable which happens when you ask a lot of information that is not necessary.
Being Open and Trustworthy
Successful websites have the Ingenuity to go beyond and serve their customers in a personal and trustworthy way. Marketing audit includes determining if you are honest with the status of your products.